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Want the Latest 2025 B2B Marketing Benchmarks Report?

B2B SaaS Benchmarks 

Our benchmarks enable B2B SaaS leaders to make better metrics-informed, benchmark-validated decisions by adding contex to  benchmarks used for executive team discussions, operating decisions, fundraising preparation, and board presentations.

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Our benchmarks are segmented by multiple company profile attributes including company size, annual contract value, target customer, product category and go-to-market motion.

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Interactive 2024 B2B SaaS Performance Metrics Benchmarks 

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Our B2B SaaS Benchmarking Index

BENCHMARKS
400+

COMPANIES
18,000+

DATAPOINTS
500,000+

Our Research Partners

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Partner Sponsored Research

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Engage Executive Buyers

Our research reports and interactive benchmarks help B2B marketers increase brand awareness, establish thought leadership and grow pipeline by delivering content marketing assets that engage executive buyers

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Benchmarkit Media

METRICS THAT MEASURE UP™ PODCAST
WITH RAY RIKE

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170+ EPISODES

 

Top Ranked Business Podcast

Leaders across the B2B SaaS industry, provide thought-provoking insights in an interactive dialogue on how data-driven, metrics informed decision making impacts SaaS company performance.

SaaS METRICS PALOOZA

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30+ SESSIONS

3 Tracks

SaaS Metrics Palooza, a virtual event, is bringing together SaaS metrics and benchmark thought leaders, influencers and practitioners to share best practices and insights into how to make better metrics informed, benchmark validated decisions.

MONDAY NIGHT METRICS
WITH RAY RIKE AND BEN MURRAY

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15+ SESSIONS

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RECENT TOPIC

Customer Acquisition Cost

Hosted by Ben Murray, The SaaS CFO and Ray Rike, CEO Benchmarkit

Each episode will provide detailed insights into key SaaS metrics and KPIs including the industry standard definition, why these metrics are important, how to calculate, and the latest industry benchmarks

SaaS TALK WITH THE METRICS BROTHERS
RAY "GROWTH" RIKE AND DAVE "CAC" KELLOGG

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NEW EPISODES

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SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.

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