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Measuring Category Creation and Brand Awareness ROI

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Udi Ledergor

B2B Marketing

On this episode, we are joined by Udi Ledergor, the Chief Marketing Officer at GONG responsible for first creating the Conversational Intelligence category and then again in creating the Revenue Intelligence category resulting in one of the fastest growing B2B SaaS companies in history.

In this episode, Udi highlights the evolving strategy and measurements for the Marketing organization at Gong along the growth journey to greater than $100M ARR and a $6B+ in company value!

Creating a category builds the overall Target Addressable Market (TAM) - creating a brand increases the percentage of the TAM the category leader captures. Gong's journey and Udi's role in building their success is a valuable lesson chalked full of great ideas, insights and experiences!

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