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B2B Demand Generation Investment and Performance Trends

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Kevan Savage

B2B Marketing

Kevan Savage, Principal of the Marketing practice at the Alexander Group shares the results of his research and associated report - Unveiling Pipeline to Profits with our host, Ray Rike. The report highlights the trends in demand generation and the associated return on investment of those changes. Key topics discussed during this episode include:

  • Marketing expense trends as a % of Revenue

  • Allocation of Marketing investments for Demand Generation

  • Pipeline contribution by source

  • Full conversion benchmarks from Marketing Qualified Leads to Revenue

As companies model and plan for next year - this episode is chalked full of the latest trends, budgets and Return on Investment by company size and is a great listen for CMOs, CEOs and CFOs as they focus on efficiency growth strategies, and tactics.

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