B2B Marketing and AI Trends are evolving rapidly in 2025, and who better to discuss those trends with than Sydney Sloan, Chief Marketing Officer at G2 - the leader in B2B Software reviews!

During today's episode we discuss a wide array of topics with Sydney including:

• Marketing Budget Allocation for B2B tech companies in 2025

• Peer reviews and their impact on B2B SaaS purchases

• The growth in AI - as measured by categories and vendors with G2 reviews

• The opportunity to exploit the power of AI for B2B Marketers

If you are in the B2B SaaS industry, a B2B SaaS Marketing executive or a B2B SaaS customer this episode has something for you!!!