Findings

There are two types of GTM leaders today: 

Those who already understand how to leverage AI, and those who want to. 

As a community, we’ve moved from asking ourselves whether to adopt AI to how to make the best use of it and measure the ROI. 

Generative AI adoption has already broken every record (two-thirds of teams are using AI regularly), the productivity impact has already been widely felt (~85% of adopters have already seen a boost), and there’s not a single team that, post-adoption, would choose to revert to a pre-AI era.

Dowload the report to read the full list of key findings.