2025 Pricing and Billing Trends

Pricing and billing have evolved from operational necessities into key drivers of growth in the SaaS industry. Once confined to the back-office, these functions now play a pivotal role in shaping how businesses grow, compete, and retain customers.

But in 2025, SaaS companies face a dual challenge: meeting the growing expectations of their customers while differentiating themselves in a crowded market.

Customers today are demanding pricing models that reflect their unique needs, whether it’s the flexibility of usage-based pricing or the custom pricing tiers suited to their needs and preferences. At the same time, businesses must manage the operational complexity of delivering all these pricing models across a wide range of product lines and different kinds of customers.