2025 Pricing and Billing Trends

2025 Pricing and Billing Trends

Findings

Pricing and billing have evolved from operational necessities into key drivers of growth in the SaaS industry. Once confined to the back-office, these functions now play a pivotal role in shaping how businesses grow, compete, and retain customers.

But in 2025, SaaS companies face a dual challenge: meeting the growing expectations of their customers while differentiating themselves in a crowded market.

Customers today are demanding pricing models that reflect their unique needs, whether it’s the flexibility of usage-based pricing or the custom pricing tiers suited to their needs and preferences. At the same time, businesses must manage the operational complexity of delivering all these pricing models across a wide range of product lines and different kinds of customers.