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Klaviyo S-1 Metrics Breakdown

with the Metrics Brothers

On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss four SaaS metrics from the Klaviyo S-1 including:

  • Annual Recurring Revenue (ARR)

  • CAC Payback Period

  • Gross Revenue Retention (GRR)

  • Net Revenue Retention (NRR)

This conversation covers many of the nuances of SaaS metrics and uncovers the lack of a standard way that even the best companies define and calculate SaaS metrics

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