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Bookings, TCV, ACV, Billings and Revenue

with the Metrics Brothers

Dave "CAC" Kellogg and Ray "Growth" Rike discuss all things Bookings, Total Contract Value, Annual Contract Value, Billings and revenue including:

  • Bookings vs Total Contract Value vs Annual Contract Value

  • Billings - more than an invoice?

  • Revenue - CARR, ARR and GAAP

B2B SaaS companies regularly use the above terms, but unfortunately not always consistently defined, calculated and/or utilized.

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