This episode of the “Metrics that Measure Up” Podcast features James D. Wilton, Author of Capturing Value - The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth and Managing Partner, Monevate.

During our conversation we covered four primary topics with James:

• Actual Value versus Perceived Value - which matters most

• Price Metric Evaluation Criteria

• Innovative Monetization Strategies

• Measuring a Customer’s Willingness to Pay

If you are considering changing your existing pricing model and/or introducing new pricing for either an existing or new product - like a new AI module, this conversation is loaded with great ideas and insights into the different pricing models being used in the B2B SaaS industry!!!