What is ROI and Why Does It Matter in AI Software Investments

AI investments are everywhere, but how do you actually measure if they’re worth it?Dave "CAC" Kellogg and Ray "Growth" Rike break down what ROI really means in the age of AI and why understanding it separates hype from true business impact.

They explore:

• The difference between productivity gains and measurable financial ROI

• How to build an ROI model that connects AI investments to revenue or cost reduction

• The pitfalls of “soft benefits” like efficiency claims without proof of financial return

• How to compare the ROI of building AI in-house versus buying off the shelf

This episode dives into turning AI promise into profit, showing why ROI is the ultimate language your CFO speaks and the one every AI initiative must master.