High Alpha SaaS Benchmarks 2025

SaaS benchmark reports are everywhere, but strong data can still be misread without the right context. High Alpha’s 2025 SaaS Benchmarks Report is one of the most comprehensive in the market, but what insights actually hold up under scrutiny?

Dave “CAC” Kellogg and Ray “Growth” Rike break down High Alpha’s ninth annual SaaS Benchmarks Report, examining both the numbers and the narratives behind them. With an operator’s lens, they highlight where the data is truly informative and where interpretation can quietly drift into assumption.

In this episode, CAC and Growth discuss:

• Who High Alpha is and what makes their SaaS benchmarking approach unique

• Key takeaways on growth rates, sales and marketing spend, ARR per employee, and efficiency

• How correlation is often mistaken for causation in benchmark analysis

• What founders and operators should actually take away when using SaaS benchmarks

This episode is a practical guide to reading SaaS benchmarks more critically and using them more effectively in real-world planning.