Benchmarks - How to Evaluate and Use

B2B SaaS Benchmark reports are popping up like mushrooms - but how do you know if the benchmark report is good, contains valuable insights and how to use the benchmarks to inform your own objectives and SaaS metrics goals? 

Dave "CAC" Kellogg and Ray "Growth" Rike take on a topic that is near and dear to their hearts and discuss several key factors that are a tell for a good benchmark report including:

• Top things to consider when reading a benchmark report

• Attributes of a good benchmark report

• Attributes of a "not so good" benchmark report

• Benchmark utilization best practices

• Good Benchmark reports to review

If you read benchmark reports and use them in helping to establish goals and objectives in your B2B SaaS company - this episode is a must listen!