9-9-6:
What it Means and Why Everyone is Talking About It

From Jack Ma’s “blessing” to startup grind culture, Dave "CAC" Kellogg and Ray "Growth" Rike unpack the meaning behind 9-9-6, working 9 a.m. to 9 p.m., six days a week, and why it’s back in the spotlight.

They explore:

• The origins of 9-9-6 and its resurgence in tech and venture circles

• The link between work ethic, AI disruption, and generational opportunity

• Why 9-9-6 isn’t about working hard, but about winning in high-stakes markets

• How to balance passion, ambition, and longevity in your career marathon

This episode dives into what 9-9-6 really represents for founders, operators, and anyone trying to build the next industry defining company.