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9-9-6:
What it Means and Why Everyone is Talking About It


with the Metrics Brothers

From Jack Ma’s “blessing” to startup grind culture, Dave "CAC" Kellogg and Ray "Growth" Rike unpack the meaning behind 9-9-6, working 9 a.m. to 9 p.m., six days a week, and why it’s back in the spotlight.


They explore:

  • The origins of 9-9-6 and its resurgence in tech and venture circles

  • The link between work ethic, AI disruption, and generational opportunity

  • Why 9-9-6 isn’t about working hard, but about winning in high-stakes markets

  • How to balance passion, ambition, and longevity in your career marathon


This episode dives into what 9-9-6 really represents for founders, operators, and anyone trying to build the next industry defining company.

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