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Top 7 Metrics for a Chief Marketing Officer

with the Metrics Brothers

What are the top metrics for a Chief Marketing Officer to use when presenting to the board of directors and in a Quarterly Business Review. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the below top 7 CMO metrics during this episode:

  • Marketing Sourced Pipeline Generation

  • Marketing Sourced Pipeline Conversion

  • Day 1 Pipeline Coverage

  • Demand Generation Cost per Opportunity

  • Brand Awareness

  • Website Visitors

  • Sales CSAT

Dave recently wrote a detailed blog article on this topic which can be read by clicking here.

"CAC" is a huge fan of the phrase "Marketing creates pipeline that closes" and dives into the detail of the top Marketing metrics during this episode.

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