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Customer Lifetime Value to CAC Ratio

with the Metrics Brothers

Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love.

During this episode topics covered include:

  • How to calculate Customer Lifetime Value

  • How to calculate Customer Acquisition Cost

  • Benchmarks for LTV:CAC Ratio and the translation to Rate of Return

  • Primary input variables and predictive indicators to optimize LTV:CAC Ratio

If you have ever heard of the LTV:CAC Ratio or just are interested in some of the details and finer points from CAC and GROWTH - this is a entertaining and information episode!

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