top of page

Has SaaS lost Go-to-Market Fit

2a084b_1de83f4746f0481f84a1be82b7691cd6~mv2 (12).webp

With

Jacco van der Kooji

Founder's Spotlight



Speaking to Jacco van der Kooij, Founder and CEO, Winning by Design is like drinking a shot of espresso first thing in the morning.


During this episode of the Metrics that Measure Up podcast, our host Ray Rike covers a wide array of topics that essentially asks the question - "Has SaaS lost Go-to-Market Fit?" and if so "What to do about it". Topics covered include:


  • Data that highlights the need to change Go-to-Market tactics in SaaS

  • The concept and reality of the need to "Cut to Grow"

  • The importance of Unit Economics

  • Go-to-Market Fit - What is it?

  • ScaleUp Fit - when is the right time

  • GTM Efficiency Metrics that Matter more in 2024 and beyond


If you are responsible for the Go-to-Market functions in a B2B SaaS company, or as the CEO and CFO depend on the GTM functions to delivery efficient revenue growth, this conversation is a great listen!

Related Podcasts

The Evolution of B2B Software Reviews

Godard Abel

G2

Lessons Learned from Co-Founding Marketo and Engagio

Jon Miller

Demandbase

The Future of Sales Execution

Manny Medina

Outreach

bottom of page