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Has SaaS lost Go-to-Market Fit

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Jacco van der Kooji

Founder's Spotlight

Speaking to Jacco van der Kooij, Founder and CEO, Winning by Design is like drinking a shot of espresso first thing in the morning.

During this episode of the Metrics that Measure Up podcast, our host Ray Rike covers a wide array of topics that essentially asks the question - "Has SaaS lost Go-to-Market Fit?" and if so "What to do about it". Topics covered include:

  • Data that highlights the need to change Go-to-Market tactics in SaaS

  • The concept and reality of the need to "Cut to Grow"

  • The importance of Unit Economics

  • Go-to-Market Fit - What is it?

  • ScaleUp Fit - when is the right time

  • GTM Efficiency Metrics that Matter more in 2024 and beyond

If you are responsible for the Go-to-Market functions in a B2B SaaS company, or as the CEO and CFO depend on the GTM functions to delivery efficient revenue growth, this conversation is a great listen!

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