Speaking to Jacco van der Kooij, Founder and CEO, Winning by Design is like drinking a shot of espresso first thing in the morning.

During this episode of the Metrics that Measure Up podcast, our host Ray Rike covers a wide array of topics that essentially asks the question - "Has SaaS lost Go-to-Market Fit?" and if so "What to do about it". Topics covered include:

• Data that highlights the need to change Go-to-Market tactics in SaaS

• The concept and reality of the need to "Cut to Grow"

• The importance of Unit Economics

• Go-to-Market Fit - What is it?

• ScaleUp Fit - when is the right time

• GTM Efficiency Metrics that Matter more in 2024 and beyond

If you are responsible for the Go-to-Market functions in a B2B SaaS company, or as the CEO and CFO depend on the GTM functions to delivery efficient revenue growth, this conversation is a great listen!